My Hair My Crown

Natural hair in Africa

The emergence of the natural hair movement in the 21st century was first noted in 2014 with pop culture creatives such as Solange Knowleges, Pearl Thusi and Lupta Nongo embracing their natural hair . As we move into 2018, so the choice of African woman going natural becomes a favourable choice. The My Crown, My Hair report looks at how the socially conscious movement has created business opportunities within the black hair market. This leading to companies such as L’Oreal creating products to cater to the naturalist consumer.

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