Influncer Economy 2.0

Africa’s Digital Space

The influencer economy in the continent has gradually been growing in conjunction with the increase of internet users. With this comes the call for more authenticity and transparency from regulatory bodies and audience engaging with influencer’s content online. The Influencer Economy 2.0 report looks at the expansion of this economy by introducing the new group of influencers bringing a spotlight to African consumer’s insight. The report includes an introduction to:

  • Cultural Influencer
  • Kidfluencers
  • Healthcare Influencers

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